I ’ve been talking lately about this “subtle” rebrand. So, I thought it would be good to take a moment to stop and dig a little deeper with you.

First and foremost, one of the things I’ve absolutely loved about being an entrepreneur is freedom… the freedom of time and being creative in the work that I do. Yet, as I’ve said before, this level of freedom also comes with great responsibility… one of those responsibilities being that you’ve got to learning to survive and thrive—most of the time to survive and thrive you’ve got to make changes.

As I’m constantly assessing my brand and thinking about where I want to be years from now, I found myself thinking about a few things that are reasons why you should rebrand.

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