135: YOU Are Your Brand!
Remember that time when only celebrities and major organizations had personal brands? That time you needed to be a big industry player to attract attention and dominate the social waves?
Well, things changed! Anyone willing to invest the time, effort, and correct marketing strategy can build their brand.
As an entrepreneur, how you market yourself is only the first step in building your personal brand. The thing that matters most is what people say about you when you’re not in the room.
The Award-Winning 4-E Formula – 03:24
What’s that one thing every entrepreneur dreams of? Is it the money? Or is it the freedom that comes with entrepreneurship? The money and the freedom are definitely among the top things every aspiring entrepreneur craves for; but what every would-be entrepreneur desires is the ability to come up with brilliant ideas. And that’s how the award-winning 4E formula was born, from a great idea. The 4-E formula is a unified system where business owners implement four systemized steps to scale their business. The 4-E’s are: exist with intention, elevate your visibility, enchant your audience, and evolve your process.
The Entrepreneurial Journey – 05:48
Here’s the thing; nobody’s born an entrepreneur. The path you take in your entrepreneurial journey is not the same one I’ll take. Most entrepreneurs start their journey as a side hustle and only later realize that their hobby can become a unique hustle. Almost every successful entrepreneur will tell you is that there’s never a perfect time to start. Whether you’re contemplating a slow ease-in or a quick transition, stop worrying about what might go wrong and take the first step.
The Bloom Crew – 08:38
With the onset of Covid-19, many people lost their businesses or their jobs. When some people gave up hope and allowed nature to take its course, Liz Fleming decided to pivot her business and came up with the ultimate help center for solopreneurs and small business owners. The Bloom Crew is a platform where solopreneurs can seek help and learn how best to market their messages.
Personal Branding and Why it Matters – 11:33
Whether you’re a solopreneur or not, you have a personal brand. When you do a quick name search on any search engine, what do you see? What you see is the first impression people have of you. So, is that what you want people to know about you? Marketing is a beast, but once you crack the personal branding space, you’ll never have to struggle with marketing ever again.
What Most People Misunderstand About Marketing – 13:48
Most people tend to believe they need costly marketing strategies to have a successful marketing campaign. Although some of these strategies might work, there is so much you can do without spending a dime. You don’t need to be tech-savvy or learn everything about marketing to be successful; just be consistent with how you show up and make the most out of the available resources.
Is Investing in Courses and Programs Worth It? – 18:02
It’s one thing to save money, but it’s another thing to invest money to save money. Investing in a course or a program might cost you a lot of money but will save you both time and money in the long run. If you are not good at something, it will make sense if you took the time and invested in it. Will you recoup your investments? Of course! As long as you remain dedicated, there is zero chance of you not reaping the benefits of a course or a program.
Parting Shot – 24:32
In as much as you need to put in the time, dedication, and effort to gain the most out of entrepreneurship, you need to give yourself a break. Don’t put so much pressure on yourself; what’s meant to happen will happen.
Whatever obstacles you might face, please keep it simple and remember to breathe; your best creations will come from you not being too hard on yourself.
Liz Fleming, is an award-winning digital marketer who teaches solopreneurs how to make marketing easy and fun using their personal brands so they can increase their visibility with ease and bloom boldly in business long term without blowing their budgets. Personal branding is the single most powerful and strategic way to disrupt your industry, make an impact, and market your business as an entrepreneur in today’s world and she helps her clients do so with her 4-E Formula™ for marketing success, which she teaches inside her signature online course, Brand in Bloom™ and her immersive online marketing mentorship program, The Bloom Crew™. Her clients have been featured by The New York Times, The Huffington Post, National Geographic, The Today Show, Oprah Magazine and, in 2019, she was named a Top Digital Marketer by The Rising Tide Society & Honeybook as part of their 20 On The Rise Award for her work in the industry. Her secret to success? Bloom boldly wherever you’re planted by staying rooted to what matters. Connect with Liz at www.instagram.com/mslizfleming.